About Head to Toe

At Head to Toe Brands, we’re pioneering a revolution in beauty franchise development. Our unique approach combines the power of private equity backing with a genuine commitment to lifetime partnerships. With three industry-leading brands and a proven path to multi-unit ownership, we’re creating the next generation of beauty industry leaders.

About Head To Toe

At Head to Toe Brands, we’re pioneering a revolution in beauty franchise development. Our unique approach combines the power of private equity backing with a genuine commitment to lifetime partnerships. With three industry-leading brands and a proven path to multi-unit ownership, we’re creating the next generation of beauty industry leaders.



Build Your Beauty Empire With Confidence

Our Mission & Vision

We empower entrepreneurs to access franchising opportunities in the growing beauty industry by prioritizing relationships and innovation. Our goal is to be the top choice in beauty franchises, transforming owners, employees, and customers into loyal, successful contributors. Through our work, we drive growth and positive impact in communities.

Share innovations that support growth
Transform entrepreneurs into industry leaders
Create opportunities across multiple brands
Create sustainable growth through lasting partnerships
Build lasting relationships with franchisees
Drive innovation in beauty franchising
  • Horizon: Continuous innovation

  • Heart: Relationships drive success

  • Help: Unwavering support commitment

  • Honesty: Fostering trust

  • Holistic: Comprehensive development

Our Mission & Vision

We empower entrepreneurs to access franchising opportunities in the growing beauty industry by prioritizing relationships and innovation. Our goal is to be the top choice in beauty franchises, transforming owners, employees, and customers into loyal, successful contributors. Through our work, we drive growth and positive impact in communities.

Share innovations that support growth
Transform entrepreneurs into industry leaders
Create opportunities across multiple brands
Create sustainable growth through lasting partnerships
Build lasting relationships with franchisees
Drive innovation in beauty franchising

Our Values

  • Horizon: Continuous innovation

  • Heart: Relationships drive success

  • Help: Unwavering support commitment

  • Honesty: Fostering trust

  • Holistic: Comprehensive development

Meet Our Team of Industry Leaders Committed to Your Success

Erica Upshur
Erica Upshur
EVP Marketing, HTT Brands
Meg Roberts
Meg Roberts
CEO, HTT Brands
Kristin Kidd
Kristin Kidd
COO, HTT Brands
Joe Honkala
Joe Honkala
CFO, HTT Brands
Allison Steimel
Allison Steimel
Brand Leader, Bishops Cuts/Color
John Babcock
John Babcock
Brand Leader, The Lash Lounge
Scot Cannon
Scot Cannon
Brand Leader, Frenchies Modern Nail Care

Meet Our Team of Industry Leaders Committed to Your Success


Meg Roberts
Meg Roberts
CEO, HTT Brands
Kristin Kidd
Kristin Kidd
COO, HTT Brands
Joe Honkala
Joe Honkala
CFO, HTT Brands
Erica Upshur
Erica Upshur
EVP Marketing, HTT Brands
Allison Steimel
Allison Steimel
Brand Leader, Bishops Cuts/Color
John Babcock
John Babcock
Brand Leader, The Lash Lounge
Scot Cannon
Scot Cannon
Brand Leader, Frenchies Modern Nail Care

Join a Team Transforming Beauty Franchising

At Head to Toe Brands, we believe in growing talent from within. Our franchising first approach creates unique opportunities for passionate professionals who value relationships and innovation in the beauty industry.



To see our open roles, visit our LinkedIn page.

Your Beauty Franchise Awaits – Take the First Step Today